Facebook Business Ads Account

For every store you will create, you want to use a separate Facebook ads account within your Facebook Business Manager.

Never use your personal Facebook ads account, make sure to create a business manager and create an account within that business manager. 

Every single Facebook ads account comes with its own unique data and when you start an ad account, there is no data built into it. Using Facebook Pixels are a great way to gather data.

Facebook Pixel 

Every single FB ads account gets a unique script called Facebook pixel. 

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

You can use the pixel to:

  • Make sure your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.
  • Drive more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
  • Measure the results of your ads. Better understand the impact of your ads by measuring what happens when people see them.

It’s important to always feed correct data into the pixel, otherwise the results might be compromised. In other words, don’t use it on any other website that is not the same brand.

It’s also important to note that you need to monitor what kind of websites are sending data to your pixel and exclude those that are not relevant to you. 

Facebook Pixel Events

Facebook Pixel Events measures different activities that people take on your store's pages and then Facebook captures this data as what’s known as Facebook Standard Events format. You will see them displayed in your Facebook Events Manager like this:

All of this information comes back from your store’s website and feeds data into Facebook so then Facebook can analyze the data and give you better traffic.


Good news! Inside of the DashNex PowerTech Store Builder, we automatically track all these for you ONCE you install the Facebook Pixel base code into your main tracking integrations and then select that pixel for your store in main store settings. 

So now, we just need to copy the Facebook pixel code into your store, so all of the events are automatically tracked and sent to Facebook. 

From Store Builder 

1. From your store’s main account level configurations, find INTEGRATIONS 

2. And then TRACKING 

3. Add a New Integration by clicking the + button and choose the Facebook Pixel Option.

Now, we’ll need to go over to your FB Business Manager account to grab the FB Pixel code snippet. 

From your Facebook Business Manager

Before you begin

  • Make sure you have access to a Business Manager account or create one.
  • Check that you're an admin on the Business Manager account you'd like to use.

Create a pixel in Business Manager

  1. Go to Business Settings in Business Manager
  2. Select your business.
  3. Click Data Sources.
  4. Select Pixels.
  5. Click the + Add button.
  6. Type in a name for your pixel.
  7. Optional: Enter your website URL.
  8. Click Continue.
  9. To install your pixel on your website, click Set up the Pixel Now.
  10. Copy the base code

  11. Now come back to your store builder’s INTEGRATIONS > TRACKING > FACEBOOK PIXEL INTEGRATION, add an internal name for you to know and paste the code appropriately and save 

  12. You now have integrated the Facebook Pixel tracking 

    13. Now, you need to go add it into its appropriate, specific store as well. So go into STORES and find the specific store that you setup the Facebook Pixel for and then  find the MAIN STORE SETTINGS of that store. 

    14. Locate the CUSTOM SCRIPTS section and find the Facebook Pixel ID drop down and select the Facebook Pixel ID that you just created within the integrations section

    15. Save the changes and the Store's settings are saved.

    Now that you've added the Facebook pixel code into your integrations and into your specific store, all of the events are automatically tracked and sent back to your Facebook event manager to measure the effectiveness of your advertising by understanding the actions people take on your website. . 

    Please contact our customer support at [email protected] or by simply clicking the chat icon in the bottom right corner of the screen if you have any questions or issues