Linking two products within your product details page allows the user to show case a similar product that  a store visitor might also be interested in. This could be for similar products, for example a similar shirt for women or men. You could link the two products together so the store visitor is aware of the similar item. 


Related products is different by nature as you can relate more than two products together. This would make more sense for something like a similar collection of black leather purses, wallets, and backpacks, for example.


Please review the video below to get a better understanding of how to link two similar products together:




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