Google Analytics allows you to track and understand your customer's behavior, what they're looking for, and whether your business is addressing their needs. Its allows you to use its technology to dissect and study your online business so you can cater well to your customers.

With this tutorial you will learn how to setup your Google Analytics account, so you can get vital traffic reports right on your store builder dashboard. 

This integration is probably the most complex of all, but it's well worth it. As you do the integration, we just want to let you know that each Google Analytics account can have up to 50 properties. Each property is basically a store.

So a single Google Account integration will allow you to easily get data on your store builder dashboard for up to 50 stores and that's why this integration is well worth it.

Phase 2 of the video and steps shows you how to enable ENHANCED eCommerce tracking for your Google Analytics account. You can learn more about that here.

Enabling enhanced eCommerce in your Google Analytics account will allow the platform to report the following vital data:

  • Product clicks
  • View of product details
  • Adding products to a shopping cart
  • Remove products from a shopping cart
  • Tracking checkout process
  • Tracking purchase
  • Measuring impressions (when, for example, related products showed on the product page)

Data that your Google Analytics account will collect automatically from the store builder will allow you to develop better retargeting strategies as well as will provide better insights about your visitors. Check out the video and steps below to get started! 

Here are the steps on how to Integrate and authenticate your Google analytics in your store builder

1. First, go to

 and Agree to the Terms of Service by checking the I agree box and click on Agree and Continue




 2. Click on NEW PROJECT button




3. Create a Project name and click the Create button



 8. Click on Library


9. Scroll down and look for Google Analytics API and click on it.



10. Click on ENABLE  button


11. Then click Create Credentials button




12. In ‘which API are you using?’, please select Google Analytics API, then in ‘where will you be call the API from?’, please select Web Browser (JavaScript) and then in ‘what data will you be accessing?’, please select User Data



13. Then click on What credentials do I need? button

14.On the Setup OAuth Consent screen click on NOT NOW


15. In Add Credentials to your project , you can leave the name as it is; What is important here is the Authorized redirects URIs section. You can get the link in your store builder Integration menu


 16.Go back to your store builder dashboard and click on the Integration menu in the left navigation panel


 17. Then click on the TRACKING tile



18. Click the green plus icon


19.Select Google from the list and click NEXT



20. Copy the OAUTH CALLBACK URL and go back to Google Analytics


21. Paste the Callback URL in the Authorized redirect URIs section then click Refresh button




22. In the Set up OAuth consent screen, click SET UP CONSENT SCREEN


23. Select Internal or External type then click Create button

24. Enter Application name and Support email then click on SAVE button


25. Click on Credentials and then Create Credentials then select OAuth Client ID






26. Select Web Application from the list copy and paste the OAUTH CALLBACK URL (see steps 16 to 20) then click Create button



27. Copy the Client ID and Client Secret code to paste in your store builder



28. Go back to the store builder and click on the Integration menu in the left navigation panel



29. Then click on the TRACKING tile


30. Click the green plus icon


31.Select Google from the list and click NEXT


 32. Enter your store name and paste the Client ID and Client Secret code and click Authenticate

33. You should now see Google Analytics address in your store builder Integrations 


Please proceed to phase 2 to complete the integration: How to enable the enhanced ecommerce tracking for IES

Go to Google Analytics Home Page

  1. Select Admin on the bottom left corner 

  1. Click tracking info and then click tracking code

Paste the tracking id code under the main store settings in custom scripts under Google Analytics ID

  1. Check the box to enable enhanced ecommerce tracking

  2. Take the google site tag code and copy and paste that into the header section 

  3. Save Changes

Go back to your Google Analytics account and go to the right hand side menu and click ecommerce settings

  1. Enable both ecommerce and ecommerce enhanced reporting 

  2. Save

  3. Go back to your main store settings and click integrations and set it for the Google Analytics account you just set up

  1. Click the link to view id and then click authorize

  2. Sign into your Account from google and select allow 

  3. Go back to your admin settings and go to view settings 

  1. Copy the View ID and paste it where it says Google Analytics View ID

Please contact our customer support at [email protected] or by simply clicking the chat icon in the bottom right corner of the screen if you have any questions or issues