The key success factor of any business (and eCommerce is no different) is ability to generate leads. With IES you will get two type of leads:
PROSPECTS - those are people who tried to purchase something from your store, but for one reason or another they didn't finish the checkout. So those visitors you will be collecting on your prospects campaign for the further follow up.
CUSTOMERS - those are people who successfully made a purchase on your store and those you want to add to a special customer campaign. They will become your most valuable asset.
Therefore, before you launch your first store, make sure to setup two different campaigns in your integrated autoresponder (you can find a list of currently available autoresponders here).
Also, to make things easier for you, we have a special tutorial that will show you how to do this on GetResponse:
Now to help you with the setup, below we have collected resources from currently available autoresponders, so you can setup a respective campaigns on the one that you have integrated with your IES account.
For GetResponse - check this article
For MailChimp - check this article
For Aweber - check this article
For Sendlane - check this article
For ActiveCampaign - check this article
For ConvertKit - check this article
For SendGrid - check this article
Let us know if this was helpful to you, ask us any questions and we always are looking forward to your suggestions.