The key success factor of any business (and eCommerce is no different) is ability to generate leads. With your store builder you will want two type of leads:
PROSPECTS - those are people who tried to purchase something from your store, but for one reason or another they didn't finish the checkout. So those visitors you will be collecting on your prospects list for the further follow up.
CUSTOMERS - those are people who successfully made a purchase on your store and those you want to add to a special customer campaign. They will become your most valuable asset.
Before you launch your first store, make sure to setup two different lists/campaigns in your integrated autoresponder correctly.
Also, to make things easier for you, we have a list of steps that demonstrates how to create these two lists on the autoresponder GetResponse:
We start the demo by going to https://app.getresponse.com/lists and logging in
The first thing we'll do is create a Prospect list:
Click on Create list button
Enter your prospect list name and click on Create
After creating the list, click on the three dotted line and select Settings
Fill in all the information in the General tab and click on Save General Settings.
Click on Subscription tab, disable all three options listed below then click on Save Subscription settings button.
Click on the Confirmation tab and verify the email addresses to receive and reply are correct, then click on the Save list settings button.
Now we need to create the Customers list, click on the create list button again
Enter your customer list name and click on the Copy Existing List settings
In this example, I select the ies_demoprospect from the list to copy all the settings and click on the Create button.
And now you have created your two necessary lists!
To help with the setup, below we have collected some resources to help setup respective lists/campaigns on the autoresponder that you have integrated with your store builder account.