With this tutorial you will learn how to setup Google Analytics account, so you can get vital traffic reports right on your IES dashboard.
Just watch this video to learn the steps:
One of the steps in the video shows you how to enable ENHANCED eCommerce tracking for your Google Analytics account. You can learn more about it here
But when it comes to the IES, enabling enhanced eCommerce in your Google Analytics account will allow IES to report the following vital data:
- Product clicks
- View of product details
- Adding products to a shopping cart
- Remove products from a shopping cart
- Tracking checkout process
- Tracking purchase
- Measuring impressions (when for example related products showed on the product page)
Data that your Google Analytics account will collect automatically from IES will allow you to develop better retargeting strategies as well as will provide better insights about your visitors.
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